The new law, which takes effect in 2024, says that retail stores with 500 or more employees must sell some toys and childcare products outside of areas specifically labeled by gender.
Retailers can continue to offer other toys and childcare goods in traditional boys and girls sections if they choose to.
Low said the daughter of one of his staff members inspired the bill when the girl questioned why she had to go to the boys section to find certain toys. Campbell Leaper, a distinguished professor of psychology at UC Santa Cruz, said companies began using gender labels and pink and blue indicators to market products specifically to girls or boys during the 1940s and 1950s.
Children use toys to practice skills that become helpful in their lives, and stereotypes around what toys are acceptable for girls and boys can lead to disparities among genders, he said. Leaper said boys and girls section also create a stigma for children who are gender non-conforming or exploring other gender identities.
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