EXCLUSIVE: Cameron Curtis has been upped to EVP of Worldwide Digital Marketing at Warner Bros
Since being named EVP, Curtis has restructured the group into three teams focused on social creative, talent and influencer strategy, and digital partnerships.
The new digital marketing structure put in place creates teams of specialists with a mandate to innovate and amplify every stage of Warner Bros.’ theatrical marketing campaigns. Warners is known for working with creators and influencers in new and innovative ways. Stats show that 60% of consumers purchase their products when recommended by a creator or influencer. The studio is looking to continue to harness that as they spread the word on their theatrical slate via social media talent.
“Among all the candidates we spoke with, Cameron came in with the most progressive perspective,” said Josh Goldstine, Warner Bros. President of Worldwide Marketing, “He understands the evolving role that digital is playing in these motion picture campaigns.” “His planned reorganization of the global digital marketing team into social creative, talent influencers and partnerships aligns with the disciplines of our overall marketing structure,” adds Goldstine.
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