Can a New Spanish-Language Media Group Help Donald Trump?

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Can a New Spanish-Language Media Group Help Donald Trump?
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The founder Ivan Garcia-Hidalgo’s vision for Americano Media was to create a space where conservative voices could express themselves freely, while also welcoming liberal viewpoints, to appeal to a center-right audience.

Donald Trump’s stop at the restaurant Versailles offered insights into how the current Republican Presidential front-runner might engage with Latino voters.Save this story

But, as he made his way through the crowd, Sophie Alexander, a producer from the British outlet Sky News, called out, “President Trump, are you ready to go to jail?” Her question drew reproving looks and boos from the crowd.

Since Americano Media first emerged, a year ago, it has adapted to a crowded news market. Univision and Telemundo dominate the country’s news programming in Spanish, jointly encompassing more than seventy television channels. Univision also owns thirty-nine radio stations. The bulk of conservative news coverage is led by radio hosts at the local level; past attempts to build a Spanish-language conservative network with national reach have been short-lived.

South Florida was a natural choice. Republicans have made sizable inroads there with Latinos in the state in recent elections, and support for the Party is deepening in the state. Americano Media built its first TV studio in Miami last spring and began attracting staff from a variety of outlets, ranging from CNN en Español to local right-wing radio stations; it now has about a hundred and forty employees.

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