“America’s pastime” likely won’t be challenging anytime soon as a first-choice sport in Britain, but baseball officials are optimistic they’re making gains.
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“The WBC had a really galvanizing effect on baseball fans in this country,” British Baseball Federation spokesman Richard Evans said. “The development of youth baseball is key for us.” Ford’s triumphs were tracked by an elementary school north of London. The Seattle Mariners prospect and Atlanta native was"knighted"at an assembly after he homered to help Britain beat Colombia 7-5, which earned them automatic qualification to the next WBC. Ford wrote back in a tweet: “You guys are awesome! Glad I could join your class.”
“The good news is the interest remains,” said Chris Marinak, MLB’s chief operations and strategy officer. “The engagement is there. The ticket sales are super strong. A lot of the buzz from the market suggests that there’s a really strong interest in baseball in the U.K.”School kids at the MLB First Pitch Festival at the Queen Elizabeth Olympic Park in London on June 22, 2023.
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