Fast-fashion companies are not only increasing their prices, but also elevating their brand image through fashion show debuts, resale programs and exclusive collection drops.
During the show, the retailer launched eveningwear, with dresses and accessories priced at around 200 pounds.
These types of new services could help fast-fashion brands “acquire a more prestigious image,” Moussy said. And going forward, companies could “eventually divide their offer into two ranges: a first mass market range, accessible because of its reasonable prices, and a second higher range with a promise of higher-value clothing,” Moussy noted.
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