According to a ‘Wall Street Journal’ story, West has plans to make a “perfect hoodie” that he mused may end up at the legendary membership-only warehouse chain
cover story. According to writer Christina Brinkley’s description of the hoodie, it would cost $60, weigh as much as a coat, crop at your waist, fold like a loaf of bread, and be meant for mass consumption. More surprising than what the hoodie could potentially be is where West wants to sell it.musician admires the membership-only warehouse chains, which is surprising considering he has a history of critiquing such establishments for their practices.
Costco is a cornucopia of bulk-buying enchantment, the kind of place where you could easily grab a lifetime supply of Cheez-Its and CapriSun, while also scoring a $1.50 hot dog. So it makes complete sense from a brand-synergy perspective why Yeezy would like to one day sell there, if mass consumption is his goal.
Keeping in line with West’s aspirations to one day line the tables of Costco with Yeezy-branded sweatshirts was the latest muse for his apparel. “This collection is couture for the service industry,” he explained. Unfortunately, when asked if the same people inspiring his clothes could one day afford it, all West could say was, “We’re not focusing on prices right now. We’re only focusing on creativity.
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