BMW launches XDrive in Brisbane Australia but fails to take EVs seriously. Some attendees are disappointed.
A friend of mine attended the launch of BMW’s iX electric vehicle range in Brisbane. This is his lament:Recently, my wife and I attended the Brisbane launch of the BMW iX EV range. The cars sell for between $115,000 and $140,000 depending on range and accoutrements. Around 130 people attended, and the “reveal” was oversubscribed in the first hour invitations went out. This was such that attendance had to be limited and some invitations declined.
Few specs were given . There was no Q&A to bring forward questions about over-the-air updates, self-driving, towing capacity, etc.I found the launch quite perplexing. Maybe some of the reasons behind my confusion and something that would also go a long way to explaining my disappointment can be seen in
So, we went elsewhere and bought a Tesla Model 3 Long Range in late 2020. Now, at last, BMW actually does have what I see as its first EV model and further EV range.
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