'Rare Beauty isn't about how other people see you, it's about how you see yourself.' SelenaGomez
which has been immensely popular with its dramatic range of products and highly pigmented formulas. Still, only a small pool of celebrities have been able to truly carve a niche within a market flooded with new names on the daily.This isn't to dismiss Gomez's claims, but rather question —and hope to see— how is she going to stand out in an industry where claims of being"unique" are not a trailblazing feat but quite simply, mundane.
"We've hired talent that brings decades of beauty experience from leading prestige and professional makeup brands to execute Selena's vision," Rare Beauty's Chief Executive Officer Scott Friedman, adding that the brand's"mission" is to spotlight conversations around self acceptance and mental health."We will work to help people get more access to support and services.
It's an interesting proposition, and feels authentic to Gomez's own publicly acknowledged struggle with mental health including depression and anxiety. It's also fairly unheard of for a beauty brand to align itself with issues concerning mental health even before its launch. So perhaps, Gomez will bring something new to the increasingly stale and almost repetitive discourse around beauty. Here's hoping! In the meanwhile,Rare Beauty will be sold exclusively at Sephora in the U.S.
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