In 2023, with the company losing money, a different approach is required.
All of these were rational decisions. The company, like Facebook and others who serve targeted ads, was hammered by the introduction of Apple’s App Tracking Transparency feature and the decline of the digital ad market. Snap stock, whichit would lay off 20 percent of employeesWhen times are good, and interest rates are low, companies can afford to invest in a series of side projects in the hopes that they’ll find a surprise hit.
, a chatbot powered by OpenAI’s ChatGPT, for subscribers to Snapchat’s premium tier. On Wednesday, Spiegel announced that the bot would be rolling out to all users for free. And soon the bot will become much more interactive — you’ll be able to bring it into your conversations with friends to answer trivia questions, recommend restaurants, and do whatever else the latest large language models can do.
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