The question is not whether or not these companies have the right intent in pursuing voter outreach strategies; the real question is whether these voter outreach efforts are truly working.
that providing users with voting tools and combating conspiracy theories have to be a part of their mission.
, like calling a race before the results had been verified by the Associated Press. The company also introduced an elections guide that offered resources on registering to vote, polling locations, and help with any issues in the voting process. At Facebook, voting efforts ran much the same course as at Snapchat, providing resources to help users register to vote and monitor election results. Facebook, including Instagram and Messenger, estimatedpeople register to vote, while roughly 140 million people visited the Voting Information Center.
But Kawashima-Ginsberg does see promise in organic content, like TikTok videos created by young people for their peers. CIRCLE research shows thatcreated more content about the 2020 election and social issues in 2020 than their white and Asian counterparts.
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