Want to support your local restaurant? Consider buying a T-shirt.
IN NOVEMBER 2019, Luke Pierce and Annie Williams Pierce opened Law Bird, a cocktail bar in Columbus, Ohio. Until last month, the couple hadn’t felt the need to make shirts promoting their business.
But on March 15, Law Bird was thrust into the unknown after Governor Mike DeWine ordered the state’s bars and restaurants to close indefinitely to squelch the spread of Covid-19. “We don’t have a big slush fund or anything like that that we can really offer our employees,” said Mr. Pierce. Suddenly, branded T-shirts seemed like a compelling idea. Swiftly, the couple ran off some Law Bird tops to sell online, including one...
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