China’s rules to restrict young players stem from a common worry
published in 2020, by academics at the University of Westminster and Stetson University, in Florida, found that 61% of researchers thought that “pathological gaming” should count as a mental-health disorder, whereas 30% were sceptical . And some of the discussion is coloured by snobbery. After all, “unputdownable” is a term of praise when applied to books.
Rather than worry about categories, economists might prefer to look at incentives. Those faced by game developers have changed over the past couple of decades. Games used to be sold in the same way as carrots or fridges. What users did once they had bought a game—even whether they played it or not—was of little consequence to the developers, who had already made their money. The internet changed that.
Developers have therefore turned to a variety of psychological tricks to keep players playing. In a set of pioneering experiments beginning in the 1930s, for instance, B.F. Skinner, a psychologist, explored the difference between predictable, random and quasi-random rewards on laboratory rats. That research informs how items, power-ups and the like are doled out in games.
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