Dani Reiss took over a family business that has turned its parkas into a luxury consumer brand. Those he goes to for counsel include the head of Starbucks China and Tom Brady.
Dani Reiss never planned to join his family’s business, the winter clothing company that would become Canada Goose.
“I wanted to write short stories,” says Mr. Reiss. But when he took a temporary job at the company after college to earn some money before traveling, he found that he was drawn to the story behind the brand.
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