'Now is the time to put our manufacturing resources and capabilities to work for the greater good,' says Dani Reiss, CEO of canadagoose.
“Across Canada, there are people risking their lives every day on the frontlines of COVID-19 in healthcare facilities, and they need help. Now is the time to put our manufacturing resources and capabilities to work for the greater good,” Dani Reiss, President and CEO of the brand, said in a. “Our employees are ready, willing and able to help, and that’s what we’re doing. It’s the Canadian thing to do.
Thus far, initiatives under the Canada Goose Response Program include an Employee Support Fund, established for employees who are impacted by store and manufacturing closures but are not eligible for government assistance. In a letter to Canada Goose employees, Reiss announced that he will forego his salary for at least the next three months, which will be used for the Employee Support Fund.
Last month, the outerwear brand also launched the Wuhan Charity Donation, donating RMB 1 million to the Wuhan Charity Federation, a non-profit organization designated by the Wuhan City Epidemic Prevention and Control Headquarters to receive donations for relief efforts, to help fight the COVID-19 outbreak.
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