Its reach is undeniable – TikTok is consumed by two-thirds of American teens, a number that has risen as other platforms have lost popularity. Now, candidates from both parties are eagerly embracing the platform ahead of the 2022 midterm elections.
Wade Herring didn't know the teenage voter who approached him at a restaurant over the weekend. But she knew Herring, a Democrat running for Congress in Georgia, from his campaign videos on TikTok.
Still, its reach is undeniable. TikTok is consumed by two-thirds of American teens, a number that has risen as other platforms have lost popularity. It's the world's most downloaded app, and the second-most visited website after Google. And it's not just about viral dance challenges anymore, but also a place to shop, learn about beauty, fashion or sports, and even find out how to register to vote.
TikTok Chief Operating Officer Vanessa Pappas, based in Los Angeles, said the company protects all data from American users and that Chinese government officials have no access to it.TikTok also says it works to stop the flow of harmful misinformation and has created an election center to help users find information about U.S. elections, voting and candidates.
TikTok's ties to China set it apart from other platforms, according to Geoffrey Cain, a senior fellow at the Lincoln Network, a conservative-leaning think tank that studies technology policy. The country's leaders have shown a willingness to spread disinformation that undermines the West, he said, and it would be foolish to think they haven't tried to enlist TikTok in this work.
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