This will probably change our marketing — and maybe even distribution — strategy,” Hoddeson said, referring to Bud Light’s ill-fated tie-up with Mulvaney. “But not in …
, proclaiming: “Go woke, go broke” — with disastrous results for Bud Light and its short-lived spokesperson, Dylan Mulvaney.
“This will probably change our marketing — and maybe even distribution — strategy,” Hoddeson said, referring to Bud Light’s ill-fated tie-up with Mulvaney,“But not in the ways you may think,” Hoddeson added. “It will fuel us. We are a brand that is unafraid to fight for our community.” The 30-year-old Hoddeson said he is using suggestive — albeit playful — messaging and imagery in Gay Water’s social media and“Our mission is to de-stigmatize the word ‘gay’ and start to create representation in spaces that traditionally don’t have queer-owned products, let alone products with the word ‘gay’ in their title,” Hoddeson told The Post.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Bud Light sales have fallen the most in North, South Carolina since Dylan Mulvaney disasterSince Dylan Mulvaney’s Bud Light partnership sparked calls for boycott, the beer brand saw sales plummet — mostly in the South. The brew also lost significant ground to Miller Lite in N…
Leer más »
Anheuser-Busch CEO Downplays Dylan Mulvaney Impact on Bud LightMichel Doukeris, CEO of the global brand Anheuser-Busch InBev, sought to downplay the impact the Dylan Mulvaney partnership has had on Bud Light.
Leer más »
Longtime Bud Light competitors gaining ground in beer wars after Dylan Mulvaney disasterBud Light sales continue to reel in the wake of the Dylan Mulvaney controversy, as new data shows Corona Light and Coors Light have reaped the benefits of Bud’s decline.
Leer más »
DeSantis orders probe into Bud Light's deal with transgender influencer Dylan MulvaneySales of Bud Light have plummeted in the wake of conservative uproar and a boycott over the partnership with transgender influencer Dylan Mulvaney.
Leer más »
Ron DeSantis threatens Anheuser-Busch over Bud Light marketing campaign with Dylan MulvaneyFlorida Gov. Ron DeSantis is hinting at legal action against Bud Light's parent company, Anheuser-Busch InBev, for the beer brand's promotion earlier this year with TikTok star Dylan Mulvaney.
Leer más »
This summer, pickle-flavored canned cocktails are a big dillWhen it comes to these bubbly beverages, the brinier, the better.
Leer más »