.Puma and Balmain’s new campaign is a 1-2 punch 🥊
Cara Delevingne and Olivier Rousteing could have celebrated their fashion collaboration — the global Puma and Balmain campaign featuring a 35-piece collection — anywhere in the world. And here they were hosting the party in Los Angeles. Why L.A.?
It’s not just a “normal” fashion campaign, shared the model and actress. “This is about diversity and inclusivity. Taking it out of somewhere like New York or Paris or London, fashion cities — L.A. has more of an eclectic mix of entertainers.” “I feel like a different person when I have this on,” Balfour said of her minidress. “This feels like a really creative collaboration. I really love the ethos behind the line.”
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