The chain is calling its 420 burger Rocky Mountain High, but that's not what CBD does.
If you live in Denver and you’re celebrating 420, the weed-smoker’s holiday, the burger chain Carl’s Jr. has just the thing for your inevitable munchies. The restaurant is debuting a CBD-infused burger, to be sold for $4.20, on Saturday, April 20 , at a single restaurant in Denver. The burger, which has been named Rocky Mountain High: CheeseBurger Delight, consists of two beef patties, topped with pickled jalapeños, pepper jack cheese, fries and CBD-infused Santa Fe Sauce. Carl’s Jr.
But if you think you’re going to get blazed off a cheeseburger, bad news: CBD is a non-psychoactive compound in hemp. It does not contain tetrahydrocannabinol, or THC, the marijuana compound that makes people feel high. Advocates say it promotes relaxation, diminishes stress and eases pain. In fact, some say that CBD can actually counteract some of the unpleasant effects of being high on THC — so if you show up to Carl’s Jr.
April 20 has become a major branding opportunity for food companies. Even such mainstream brands as Burger King, Denny’s and Chipotle use the opportunity to connect with their customers through cheeky social media posts using stoner lingo. But professionals in the cannabis industry don’t love the pile-on from junk-food brands, which they say promotes negative stereotypes about the lifestyle.
Though the burger will be available only on Saturday at the Carl’s Jr. restaurant at 4050 Colorado Blvd. in Denver, it could eventually expand. A company executive told Business Insider that if the test goes well, Carl’s Jr. would consider, ahem, rolling it out across America, though it could face challenges with state regulations.
Given how much publicity the burger is getting, there’s a good chance that demand on Saturday will be … high.I tried CBD gummies, stress relief tea, and adaptogenic mushroom powder. So why am I still so anxious?Peeps have gone the way of Oreo — with novelty flavors and colors that are very hit or miss
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