He shot photos for The New York Times, then worked at Warner Bros. from 1982-97 before launching his own firm.
In 2017, his firm was acquired by its strategic partner Click Communications.
Samrock was born on June 1, 1941, on the Upper West Side of Manhattan. His father, Victor Samrock, was a Broadway producer and manager, and his mother, Hyla, once was a member of the Doris Humphreys modern dance troupe. Samrock attended the Little Red School House and Elisabeth Irwin High School in Manhattan and the Horace Mann School in the Bronx before graduating from Tufts University in 1965.
Soon after college, Samrock worked as a theatrical press agent on stage shows including the 1967 off-Broadway hit
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