Carmakers Have Another Screen in Their Sights: Your Windshield

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Carmakers Have Another Screen in Their Sights: Your Windshield
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Carmakers have another screen in their sights: your windshield.

." NHTSA does have guidelines for what"interferes with driver attention" and officially counts as distracting, the agency also noted.

The National Highway for Traffic Safety Administration’s distracted driving guidelines do not govern augmented reality technology, which was still considered novel when it was published in 2013. However, car makers also have to comply with state motor vehicle laws or contend with potentially violating other established regulations that might be affected by new technology, such as lighting standards.

BMW is unlikely to make a similar mistake. Although the German luxury brand plans to introduce its mixed-reality slider first in a sedan and sport activity vehicle in the upcoming Neue Klasse, it’s not likely to have the full-height capability demonstrated at CES 2023. At least, not yet.As more owners switch from gasoline-powered cars to electric vehicles and Level 3 and 4 self-driving systems eventually take the wheel for them, drivers are going to have a lot more free time on their hands.

“The Sony Bravia Core, which is in the Afeela, is a streaming platform that allows us to bring Sony Pictures, both TV and movies, directly to our Sony customers using the Bravia core app,” says Larry Harrison, product marketing manager for Sony-Honda Mobility. That means that not long after a blockbuster movie, such as Spiderman or the upcoming Gran Turismo is released in theaters, you’ll be able to stream it in the cabin in just a few clicks, he explains.

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