Richemont-owned jeweler Cartier is spotlighting its latest Beautés du Monde high jewelry collection, which was revealed during an exhibition and celebrity-attended gala at the Palacio de Liria in Madrid.
Held at the Spanish capital’s embassy, the exhibition intended to reflect the collection’s theme of observing the world's beauty, preserving it and enriching it. To bring consumers and fans of the brand into the festivities, Cartier has published several short films expanding on what inspired the collection, the space and the event.Cartier tapped artist and designer Jaime Hayon to design the event space, who discusses how he and his team of designers brought their ideas to life.
“We’re in a very special building, it is a circular building, so I tried to make it like a piece of jewelry,” Mr. Hayon says. “The exhibition is like an immersion into a jewel.” Some referenced natural wonders like a sunrise, trees, the glaciers of Norway and a leopard in its natural habitat in Botswana, while others cited architecture and music.
In August 2021, the French jeweler struck the contradictory cords of edge and refinement with a Los Angeles exhibition and campaign showcasing its Clash collection.
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