Causeway: Part stock fund + part donor-advised fund=A new bid for young donors

What might persuade affluent 20- and 30-somethings to give to charity? Charity Navigator, which millions of Americans use to guide their giving, is betting it has an answer for nonprofits: a new online platform that promotes giving to causes, not individual organizations.

Causeway co-founders Ben Horwitz and Reed Rosenbluth — tech entrepreneurs in their late 20s — created the platform after they saw many of their high-income friends sitting on idle donor-advised funds, paralyzed about how to give effectively. Others were “firing from the hip,” Horwitz says, without a plan or research.

Horwitz, who will join Charity Navigator, quit his job in business development at Facebook to start Causeway. Rosenbluth is a software engineer who previously worked at Ripple, a cryptocurrency exchange. “I have thought for a long time that there’s untapped opportunity for these kinds of curated cause funds,” Rosenbaum says.

With a slogan of “donations that make a real difference,” Causeway promotes gifts to its funds as a way to get the most good for the charitable dollar. It says it has worked with philanthropy experts to select groups that it believes are cost effective, transparent, and in need of funding to ensure success., perhaps the pre-eminent name in charity evaluation. Started in 2007 by two former hedge-fund analysts, GiveWell relies on data and deep analysis in a search for top-performing organizations.

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