Two households alike in dignity, once star-crossed Viacom and CBS are now set to enter yet another union, this one perhaps less brief than their last. Their imminent integration raises a number of …
, one particular question, in this age of streaming-service matchups, is what will become of their over-the-top platforms. Viacom and CBS are something near opposites in the streaming sphere. Where CBS has invested in creating a dual paid subscription video-on-demand offering in the form of CBS All Access and Showtime, Viacom’s path has thus far been an inversion of its new partner, primarily pursuing an ad-supported free path after acquiring Pluto TV earlier this year.
Viacom, meanwhile, headlines its streaming efforts with recently acquired Pluto TV, which is completely ad-supported and free of charge. The service boasts over 150 content suppliers – a wide-ranging lot that includes everything from Bloomberg to Fox Sports to a channel dedicated solely to old episodes of “Wahlburgers” – and a deep library of its own shows and movies from its MTV, Comedy Central, Nickelodeon, BET and Spike brands.
Viacom’s presence in paid subscription services includes kid-friendly Noggin – which has 2.5 million paid subscribers globally – and older-kid-friendly NickHits, plus MTV Hits and Comedy Central Now. The latter three channels can mostly be accessed via services such as Amazon Channels and the forthcoming Apple TV direct-to-consumer platform.
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