CBS and Viacom are in talks to reunite. But even combined, the two media companies would be no match for bigger players in the streaming sphere. It would make more sense for CBS-Viacom to sell its content to the highest bidders, writes jennifersaba.
Shari Redstone refused on July 10 to discuss merger discussions between CBS and Viacom, both of which are controlled by National Amusements, where she serves as
president, Fox Business reported. She was speaking at investment bank Allen & Co’s annual media and tech conference in Sun Valley, Idaho, which kicked off on July 9.
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