CEO Bob Bakish is covering all bases, hoping that CBS will catch any subscribers who fall off the pay model that Viacom offers.
means viewers will soon be able to choose from an even larger number of streaming video options. As new entrants into the fray, ViacomCBS will go up against behemoths Netflix, Amazon and Hulu, in addition to upcoming competitors Apple, Disney, WarnerMedia and NBCUniversal.
“A business-to-consumer ecosystem will provide consumers with new forms of access to our premium content… and will accelerate our growth,” said Bakish. ViacomCBS will have to move fast. The traditional business model is eroding quickly, and advertisers are hungry for digital alternatives: Pay-TV companies lost 5 million subscribers over the past five years,Most online video services, including WarnerMedia’s HBO Max and the upcoming Disney+, are supported through a paid subscription business. But newcomers such as NBCUniversal’s streaming service are launching ad-supported services that don’t cost anything to the consumer.
“Now is the perfect time for them to come together,” said Colin Dixon, founder of the analyst group NScreen Media. “Viacom’s purchase of Pluto TV was a very savvy move and they’re really beginning to reap the benefits.” Dixon noted that CBS could potentially launch pop-up channels on Pluto TV from its programming library — perhaps re-runs of popular “60 Minutes” episodes. “They can begin to leverage assets that are sitting on the shelf and make them new again,” he said.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
‘Tommy’: Vladimir Caamaño Joins Cast Of New CBS Drama As Series RegularEXCLUSIVE: Actor-comedian Vladimir Caamaño (Superstore) has been added to cast of CBS’ upcoming drama series Tommy as a regular. Tommy, from the Bull team of co-creator Paul Attanasio and pro…
Leer más »
John Hlavin Inks Overall Deal With CBS TV StudiosEXCLUSIVE: Shooter creator John Hlavin has closed an overall with CBS TV Studios. Under the two-year pact, Hlavin recently joined the studio’s new CBS All Access drama series The Man Who Fell…
Leer más »
Taylor Swift to Streaming Services: Look What You Made Me DoTaylor Swift, who has held back previous albums from music-streaming services during their initial release, began offering her seventh studio album, “Lover,” directly on Spotify and other streaming services Friday.
Leer más »
BritBox ‘Not a Rival to Netflix and Amazon’ but Something Different, ITV Exec SaysBritBox, ITV and the BBC’s joint “best of British” streaming service, is not being positioned as a rival to Netflix and Amazon but offers something those two streaming giants don’…
Leer más »
Everything you need to know about Disney's new streaming service, Disney+Everything we know so far about Disney+, including subscription costs and what films and shows will be available at launch.
Leer más »
YouTube finds influence campaign tied to Hong Kong protestsAlphabet Inc's Google announced on Thursday that its YouTube streaming vide...
Leer más »