CBS is back in business with its former entertainment chief, Nina Tassler. CBS said it acquired an ownership stake in PatMa Productions, an independent producer that is led by Tassler, and film and…
and is devoted to amplifying diverse voices. Under terms of the agreement, CBS’ various media outlets will get a first look at new PatMa programming being developed for broadcast and premium markets. What’s more, CBS Studios will co-finance and co-produce projects set up at the CBS broadcast network,Tassler rose through the ranks after joining CBS in 1997, leaving the company as its chairman of entertainment in 2015.
“Nina and Denise are accomplished, creative leaders and proven producers who are respected across the industry for their artistic vision as well as their strong social consciousness,” said, Chief Creative Officer of CBS Corporation and Chairman and CEO, Showtime Networks, Inc., in a prepared statement. “We are excited to partner with them to create programming that speaks to a wide range of audiences across all of our platforms, as well as others.
“We could not have found a better or more supportive partner than CBS in our endeavor to create social relevance and commercial entertainment,”” said Tassler and Di Novi in a prepared joint statement. The pair launched PatMa Productions in January 2018. The company is named after their mothers, Pat and Norma. PatMa has formed strategic relationships with the Geena Davis Institute on Gender in Media, the Center for Popular Democracy, Planned Parenthood and others.
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