Celebrity Shoutouts Help Blazy Susan Become Fast-Growing Cannabis Brand

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Celebrity Shoutouts Help Blazy Susan Become Fast-Growing Cannabis Brand
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Drake, Bella Thorne, Jimmy Kimmel, Wiz Khalifa and DJ Khaled have all shouted out or been spotted using Blazy Susan products, and it's all been part of the plan.

Blazy SusanWhen Waka Flocka Flame took the stage at Denver's 4/20 festival in April, a joint with multiple ounces of cannabis stuffed inside quickly made its way through the crowd and into the rapper's hands. It wasn't the baseball-bat-sized joint that stood out, though: That's common in Colorado, whether it's 4/20 or a random Friday night. What caught our attention was the joint paper.

Blazy Susan was founded by Will Breakell, a college student who grew tired of how messy his pot-smoking roommates were. Breakell wanted to create something to organize all of the pipes, grinders, lighters, rolling papers and jars of weed on the living room table, so he crafted a spinning circular tray with grooves and holes to hold a home's cannabis necessities.

CNN correspondent Randi Kaye was in Denver that night to report live from a cannabis-friendly tour bus, Colorado Cannabis Tours. Breakell paid $200 to someone on the bus to put a Blazy Susan tray on board in hopes of getting caught on camera, and that's exactly what happened.on his late-night show soon after and joked about the Blazy Susan's name — and how much he wanted one. That was enough to keep Blazy Susan alive, Breakell notes, but his time in Hollywood wasn't over.

"Why wouldn't I bring a couple backpacks of Blazy's and a pound of weed to get backstage? They all love you, and once they see the Blazy Susan gear, then they want to order those in their city," Deck explains."We don't pay hundreds of thousands of dollars to access one celebrity, so they'll hold out product for thirty seconds. Even by just leaving your product in the green room, they can blow it up for you with one post.

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