When a futuristic-looking electric Ram pickup truck goes on sale next year, it will hardly be the first in line
By then, at least seven EV competitors are scheduled to be on sale, all of them vying for a share of the huge full-size truck market that now includes the three top-selling gasoline and diesel powered vehicles in the United States.
On Thursday afternoon, company executives unveiled a concept version of the Ram 1500 Revolution battery-powered truck at the CES gadget show in Las Vegas. The production truck isn’t likely to be as edgy as the one shown on stage, which looks like a halfway point between Tesla’s angular Cybertruck and a conventional gas pickup. But the Ram EV, Koval said, will surpass competitors in the areas that customers value the most: payload, towing, range and technology.
GM says more than 170,000 people have put down $100 refundable deposits on the Sierra. Last year, Ford sold over 15,000 Lightning trucks, even though the vehicles weren't available until May. The company closed reservations after receiving $100 deposits from nearly 200,000 potential buyers. “The problem with the pricing," Krebs said,"is the costs are rising to build EVs. Lithium and other mineral prices are high.”
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