CES 2023: the big trend at this year's Consumer Electronics Show
Context and intelligent UX is the big trendLook inside any modern luxury car in 2023, and you’ll see vast swathes of touchscreens. Usually covered in fingerprints, they’re a car designer’s nightmare, and they’re becoming equally distracting when on too.technology represents the pinnacle of what can be done with screens in 2023 – but companies are increasingly deciding what to display – rather than how much.
Smartphones get more of our attention than touchscreens, but they’re far less aware of what we’re doing – and that’s totally different to when we’re driving. OEMs are able to pick up more data about our current activities than Apple or Google could ever dream of – and that’s actually a good thing for making a more intelligent UX.
In the same way that smartphones use widgets to inform us at a glance, when it’s released in 2025, the Afeela will keep us updated on whatever we’ve asked it to. ‘To be honest if you look at the Asian market, they love content, and they love an overflow of information,’ Schäfer reveals to CAR. ‘The more screens the better. And they like to operate three devices at the same time.’
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