.Chanel debuts a new book that celebrates the magic and mastery of its atelier.
Few places are as mythologized in fashion quite like Chanel’s headquarters at 31 Rue Cambon. Chances are you know about the building’s mirrored staircase and its double-C awnings, but how acquainted are you with what happens on its upper floors that house Chanel’s ateliers? Well, you can be—and very soon.
With text by Laetitia Cénac, the book provides immensely intricate—and by-the-day—details about the inner workings of the Chanel ateliers. It works in reverse-chronological order, starting with the runway and progressing backward through time, and through Chanel’s many métiers, to unveil the techniques and artisans that make the Chanel magic happen.
Each of Chanel’s métiers is depicted, with additional secrets shared throughout, including an interview with Lagerfeld, who reveals the inspirations behind his final shows. “My latest collections,” he begins, “have a connection to childhood.… A collection can come out of a dream—or a nightmare too, by the way. I dream, work my mind, I create, I throw away, I start again…. There are no rules or formulas. I draw everything myself. It’s the artistry that I love.
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