ADVERTISING U.K. public service broadcaster Channel 4 and Lloyds Bank have revealed Black in Business, an initiative to help boost up to five Black-owned businesses with TV advertising airtime wort…
, an initiative to help boost up to five Black-owned businesses with TV advertising airtime worth £100,000 each. The business owners will also have a bespoke TV commercial made for them and six months of tailored marketing and business support from Channel 4, Lloyds Bank and social enterprise DOES.
The initiative is designed to support to small businesses that are new to TV advertising and comes after research commissioned by Channel 4’s commercial arm, 4Sales, earlier this year revealed that Black entrepreneurs face more obstacles setting up and running their businesses than their white counterparts. It is part of, an ongoing commitment to improve Black representation on-screen and more widely in the TV industry.
A further five shortlisted businesses will receive the Rising Star grant, worth £3,000, provided by Lloyds and Jamii: an online discovery platform for Black creators and makers, and a one-to-one consultation session to support their business goals.has set its first original U.K. commissions. “Rosie Runs Riot” features drag queenpounding the pavements of London, making new friends, playing games and causing havoc.
“Live at The Queer Comedy Club” is a stand-up comedy series featuring a selection of comedians performing live at The Queer Comedy Club in north London. Each show will feature one of the founders of The Queer Comedy Club as MC and two guest performers picked from the club’s roster of LGBTQ+ talent. Both series will launch on OUTtv globally later this year, and simultaneously on its U.K. channel Froot.tv.
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