This month's Chartbreaker is JayWheeler, who, thanks to an early co-sign from Myke Towers and unmatched determination, is slowly filling the Hot Latin Songs chart.
’ album release party at LIV nightclub in Miami, the rising Puerto Rican reggaetonero hit it off with the more established hitmaker, and the pair made a non-committal agreement to work together in the near future
A self-professed fan of Towers, Wheeler was too taken aback to ask for Towers’ phone number, but he took the comment to heart. After the party, he hustled back to the studio in Orlando, where he now lives, and wrote an intro and chorus that “left a wide-open space” for Towers to sing or rap to. He sent the demo to Towers via his producer. “I swear, 30 minutes hadn’t gone by and he sent the finished track back,” recalls Wheeler.
That demo became “La curiosidad” , a medium tempo reggaeton track that vacillates between subtly sexy and outright explicit, with the two Puerto Rican singers trading verses that highlight Wheeler’s burnished tenor and Towers’ deeper bass.charts in 2020, “La curiosidad” helped him explode internationally as it climbed to No. 40 on the Billboard Global 200 and No. 25 on the Excl. U.S. chart -- and he’s been on a winning streak ever since.
He soon started to upload songs, ranging from reggaeton-influenced productions to ballads, to SoundCloud without much strategy. Eventually, Luis “Siru” Suárez, a producer and entrepreneur who regularly combs SoundCloud in search of new talent, stumbled upon his page. He wrote to Wheeler on Facebook, impressed by the timbre of his voice, but Wheeler was initially leery. “I’d been through bad experiences, unkept promises, stolen money,” he says.
By 2018, looking to accelerate Wheeler’s development, he and Suárez contacted DJ Nelson, a veteran reggaeton producer who owns indie label Flow Music. By then, Nelson had already caught wind of Wheeler, thanks to a video of him performing at street college parties , his eyes swelling with emotion as he surveyed the crowds around him.“He was so humble, and he had all that talent,” says Nelson. “I would get goosebumps every time I heard him sing.
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