The top US consumer watchdog is worried you're going to fall for AI scams or overblown marketing hype
While AI products may hold less promise than companies say, the FTC is worried they will make it easier to deceive voters and consumers.
"We're also concerned with the risk that deepfakes and other AI-based synthetic media, which are becoming easier to create and disseminate, will be used for fraud," FTC spokesperson Juliana Gruenwald told Insider."The FTC has already seen a staggering rise in fraud on social media," she said.
While the FTC did not provide specific examples of AI-powered fraud, it's not hard to imagine how people could be fooled. Already, AI-generated audio of Joe Biden and Donald Trump trash-talking while gaming has goneon TikTok. Combined with deepfake video and speech-mimicking chatbots, bad actors could mislead the public with faked footage of politicians in the lead up to an election.
Aware of these threats, Gruenwald didn't mince words:"We're prepared to hold – and have held – accountable the firms and individuals who engage in these practices." If the FTC's instincts are right, today's generative AI may pose less economic disruption than deception.Subscribe to push notifications
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