'For me, creating a cheese plate was this therapeutic meditation where I could create this art form of cheese and accouterments and then bring all my friends together and we could all share the experience.'
. Though cheese platters have long been a popular offering at parties for older generations, millennials and gen z-ers have a new reason for their special connection with smorgasbords. They're gravitating to the dishes because they're simple to put together, but the pay-off can be worthy of a social media share.
Hagerty became a fan of @thatcheeseplate and @cheesebynumbers thanks to her roommate."This is kind of silly, but every night before bed, I would make myself a little dessert plate and call it my 'treat plate.' It was like, a couple of cookies and some nuts and some fruit, and I would get a little meticulous about arranging it in the kitchen," she says."My roommate walked in one night and was like, 'Oh, that's adorable. You should put that on Instagram.'".
Mullens created That Cheese Plate, which features photos of finished cheese plates for inspiration, and Cheese By Numbers, a cheese board tutorial account where followers can swipe through step-by-step, while she was still working full-time in the music business."For me, creating a cheese plate was this
where I could create this art form of cheese and accouterments and then bring all my friends together and we could all share the experience.", another cheese-centric Instagram account with a few thousand followers, into the cheese board influencer game.
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