The campaign is part of the brand’s “Feel __” series.
Cher is the latest star to appear in Ugg’s “Feel __” series.
Her campaign follows similar Ugg campaigns with icons like“Being an icon is about having the freedom and courage to explore your own journey and individuality,” said Ugg senior director of brand communication and public relations, Lindsey Dicola Dashoff. “Cher is globally renowned for the bold and unapologetic way she lives her life, something Ugg has always related to.”, which also stars rapper Saweetie.
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