Chicago Auto Show sees daylight to score as the 'super' car show
You can’t draw it up any better than that. Perhaps other automakers will follow suit, using the Chicago show to preview strategy and then the Super Bowl to explain it to the public.between Los Angeles in late fall and New York in early spring. CES in January comes and goes as an event that automakers care about, and Detroit’s move to September clears the deck for winter reveals, should automakers still want to promote their products early in the year..
Chicago has always bragged about being the “nation’s largest auto show,” a tenuous claim based on the cavernous square footage of the McCormick Place rather than the significance of its reveals. But it's a huge consumer show, and a lot of people attend with an eye on buying their next car. That has allowed it to remain relevant in the Midwest while offering a stage for automakers.reveals. Neither of those things are true anymore.
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