When Chicago sports teams area down or out, bar owners are forced to get creative to bring in the fans.
His strategy came in the form of a free bar tab for every customer if the Bears fell to the Broncos. And fall they did.Feeling out of the loop? We'll catch you up on the Chicago news you need to know. Sign up for the weekly“We had to pay the tabs, but in the end, we’ll definitely benefit," he said."Just the buzz it created and everyone having that great experience.
It’s not just the Bears’ losing streak that has bar owners working to make up some business, but also the fact that the Cubs were eliminated from the playoffs and the White Sox season ended with more than 100 losses.Like Jackson, Sanchez is focused on diversifying and offering different kinds of events.“If your team is not that good, you don’t want to depend on that team, but you do parties, pub crawls, and bands, and you just diversify,” Sanchez explained.
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