After a successful quest to convert the Chicago Reader to a nonprofit, Tracy Baim is stepping down as publisher of the alternative newspaper.
Tracy Baim, publisher of the Chicago Reader weekly newspaper, is seen in her office on May 9, 2022. Baim announced she will be stepping down as publisher of the alternative newspaper by the end of the year.
“I have a sense of optimism and relief at the same time, because I know there’s somebody out there that’s going to be able to take this to the next level,” Baim said. “I can be satisfied that I accomplished what I set out to do, which was to diversify its revenue and make it stronger than it had been in a long time.
A longtime Chicago journalist and co-founder of the Windy City Times, Baim became publisher of the Reader under the new owners and created the nonprofit plan. She said the struggle to get the publication over the finish line took its toll and may have influenced her exit strategy. Published biweekly, the Reader has increased its press run from 50,000 to 60,000 copies, which are distributed for free at nearly 1,200 locations. The staff has more than doubled, from 17 to 38 employees. Formerly supported entirely by print advertising, the Reader now gets more revenue from digital ads and branded content than print, Baim said.
The shift to a nonprofit model is a growing trend in the declining newspaper industry, with the Salt Lake Tribune the first major daily newspaper to make the transition in November 2019. In January, the Sun-Times became a nonprofit newspaper when itLaunched in 1971 by a group of Carleton College graduates as a free weekly, the Reader became known for its ambitious long-form journalism, arts news and offbeat classified ads.
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