A survey has been published in China that offers some insight into how moviegoers might react once the coronavirus pandemic begins to abate. According to the findings, which come from Maoyan Entert…
A survey has been published in China that offers some insight into how moviegoers might react once theAccording to the findings, which come from Maoyan Entertainment, the entertainment company that runs a ticketing platform and box office service in China, 68% of respondents cited going to the cinemas as their top choice for entertainment once the epidemic ends, behind only eating out with friends .
If those stats are representative, it presents further challenges for cinema owners who have already been beleaguered by the spread of the virus. Venues around the world are shuttered, including the U.S. and UK which have both seen the vast majority of theaters close this week.
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