Three propagandistic tentpoles — 'My People, My Country,' 'The Pilot' and 'The Climbers' — have together earned nearly $850 million in China over the past two weeks.
For much of 2019, China's movie box office has flirted with its first full-year decline in decades. But a spate of local blockbusters released over the People's Republic of China's 70th anniversary holiday Oct. 1 have nudged the market back into growth mode.
As of Sept 30, China's box office was down 3 percent for the year, totaling $6.65 billion compared with $6.86 billion by the same time in 2018. A series of aggressive censorship actions in Beijing targeting the country's own would-be blockbustersBy the end of Sunday, Oct. 14, the market was up 3.9 percent, having climbed to $7.52 billion for the year, according to box office analyst Artisan Gateway.
Driving the turnaround over the intervening two weeks was the successful launch of a trio of patriotic Chinese blockbusters, all of them produced to commemorate the nation's highly symbolic anniversary., a propagandistic anthology drama film told in seven parts, each of them telling a story commemorating a different moment of glory since the PRC's establishment in 1949. Produced by the state-backed Huaxia Film Distribution, the film had climbed to $361.5 million.
Hollywood will be back in the China market in a bigger way Friday with the release of Arg Lee and Will Smith'sAlthough the film has been savaged by critics stateside, hopes are high that it can make up some of its hefty $140 budget in China. Chinese conglomerate Fosun Group has a 25 percent equity stake in the film, and local Internet heavyweight Alibaba has a 5 percent piece. The Skydance and Paramount film opened in third in the U.S. with an estimated $20.5 million, for a worldwide $59.
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