China's BYD rides on partnerships to expand EV sales in Southeast Asia

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China's BYD rides on partnerships to expand EV sales in Southeast Asia
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China's electric vehicle giant BYD has been on a tear in Southeast Asia, shooting past rivals including Tesla to take more than a quarter of the share of EVs sold in the region.

BYD's partnerships are helping it in a region where Chinese car brands do not have an established track record, said Chee-Kiang Lim, managing director for China at auto sales consultancy Urban Science.

"It's about busting the myths on range," he said. "It's about busting the myth on price and communicating the total cost of ownership." Tesla's website currently lists only two stores in the region, both in the wealthy city-state of Singapore, though it is hiring for Thailand and Malaysia.

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