China's BYD Co will launch a new 'professional and personal' electric car brand in 2023, a senior executive said on Thursday as the automaker expands its range following a year of strong sales.
The BYD Atto 3 EV car is displayed at the 39 Thailand International Motor Expo, in Bangkok, Thailand, November 30, 2022. REUTERS/Athit Perawongmetha/Files
Brian Luo, the company's branding assistant general manager, made the comments at a media event. The new brand will be an addition to Yangwang, a premium brandHaving ditched gasoline vehicles from its product mix this year, BYD has been able to capitalise on a range of incentives for electric cars offered by the central and local governments.
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