Chinese consumers urged to splurge as economy begins path to normality

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Chinese consumers urged to splurge as economy begins path to normality
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Electronics stores, coffee chains and even local authorities in China are slashi...

JD.com Inc said from Thursday it will give out 1.5 billion yuan worth of coupons for branded goods in categories including electronics.

“We’ve launched some discounted set offers to consumers in recent days, hoping to help consumers getting back to their normal life,” a Pacific Coffee chain spokeswoman said, referring to a coffee-and-bun deal priced as low as 20 yuan . About 500 cinemas reopened over the weekend after being shut for almost two months but took in just 30,000 yuan on Saturday, local media reported.

The government has loosened restrictions in recent weeks which is encouraging consumers to venture back into malls and restaurants, albeit amid concerns over job security and potential wage cuts brought about by a struggling economy.

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