A new Chinese app that lets users seamlessly swap faces with celebrities gained widespread popularity over the weekend, but quickly drew just as much criticism over privacy concerns.
The app, named Zao, was the most downloaded free app in China’s iOS App Store as of Sept. 1, and has been featured on the worldwide iPhone App Store homepage since its release on Aug. 30, according to App Annie, which tracks app data.
App users took to social media to post about their own face swap with Zao, with many using shots of Leonardo DiCaprio from his “Titanic” role. Yet following the app’s viral surge, users began to notice its privacy policy that allegedly gave ZAO permission to use their faces for marketing purposes.
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