Chinese skin care giant Proya Cosmetics has recently been fined by Hangzhou West Lake District’s Market Supervision Authority for a misleading product description.
As a wholly owned subsidiary of Proya Cosmetics, Zhejiang Meiligu Electronic Commerce Co. Ltd., which was in charge of operating the company’s e-commerce business, was fined 200,000 renminbi, or $28,346, and ordered to discontinue the misleading advertisement on e-commerce sites, according to the ruling.
According to local media reports, Proya Cosmetics said the mistake, which failed to differentiate “the solution of the raw material and the actual concentrate in the product,” was due to human error and apologized for confusing consumers. Proya Cosmetics, known for popularizing the “Morning VC Night VA ” skin care regime, is the owner of eight skin care,Despite supply chain strains and COVID-19-induced
woes in 2022, the company recorded 37.82 percent year-over-year growth to reach 6.385 billion renminbi, or $904.95 million, in revenue in 2022.As the company’s star brand, Proya, which accounts for more than 83 percent of overall sales, was one of the fastest-growing domestic brands during Tmall’s , with its hero products, such as the 359 renminbi, or $50.80, Ruby Lightening Serum and the 389 renminbi, or $55.10, Double Effect Brightening Essence, reaching 100 million renminbi in GMV respectively.
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