Utah's ChipCookiesCo is staying out of the cookiewars, opting instead to collaborate with one of “The Real Housewives of Salt Lake City” on a holiday treat that’s available for a limited time.
Founder Sarah Wilson and her friend Heather Gay collaborate on a peppermint-chip cookie available through Christmas Eve.
Wilson and Gay said in an interview that even though they both started their businesses — Wilson’s cookie company, and Gay’s— in 2016, they didn’t meet until a few years later, at Gay’s business, and have been friends ever since. “I said, ‘Heather, this cookie is made for you,’” Wilson said. “We asked her if she wanted to do the candy cane cookie again. She tasted [the new] cookie, and she was like, ‘This needs to be my cookie.’”
The Naughty Elf is “a craveable cookie,” Gay said. “I usually go for a sugar base, and I love my Candy Cane Sugar Chip that we did before, but Naughty Elf is a lot like being a bad Mormon. … So when I saw and tasted the Better Than Sex Naughty Elf cookie, I begged her to let me collab on it. It’s completely addictive and delicious.”
Wilson said Chip “was born out of pregnancy cravings. I was a woman, pregnant, craving cookies. … There’s nothing wrong with indulging. I have dessert after almost every meal. But it needs to be worth it, right?” As far as Utah’s infamous “cookie wars,” Wilson said her approach at Chip has been to rise above, and keep doing what they’re doing.She noted that Crumbl, the Logan-based company that has some 500 stores nationwide, started a year after Chip. “They had the same logo, the same box, and they had to change those things,” Wilson said. “We never sued them. That’s not our style. But we did go after them for those things, and they changed.
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