Chipotle plans to give away $1 million worth of free burritos through the 'Chipotle Boorito Maze.'
Chipotle says the digital offer is a"fun way to visit the restaurant virtually and experience Boorito in the metaverse for the first time,” the company said in a statement.
Chipotle says for four days – from Thursday through Oct. 31, beginning at 6:30 p.m. ET each day – the first 30,000 Roblox users who “visit the cashier in the virtual Chipotle restaurant in costume” will receive a free burrito code.
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