The 2021 edition of CinemaCon is facing headwinds amid growing concerns over the COVID-19 Delta variant
As of Friday, the rest of the major studios were still intending to stage in-person presentations, although few stars are expected to attend this year because of the pandemic.
The White House has declared southern Nevada a “sustained hotspot” in recent days amid a sharp spike in COVID-19 cases, while Los Angeles County officials have warned its residents against traveling to the gambling mecca. CinemaCon is traditionally held in in the spring. This year, it is scheduled for Aug. 23-26 at Caesars, home of the Colosseum, an entertainment venue where studios present their upcoming slates.
This year’s event was already expected to be truncated because of the timing. Studios are planning on focusing on showing footage, versus staging glitzy presentations. The chief aim is to once again bring together studio executives and exhibitors to support the future of the theatrical experience. A Las Vegas casino, however, isn’t a regular multiplex. Holding a convention at Caesars gives NATO little power to control the thousands of people not affiliated with the event who are using the casino and hotel. However, anyone entering the Colosseum to watch a studio presentation must be vaccinated or be tested.
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