Theater attendance jumped 34 percent to 11.08 million patrons as ‘Top Gun: Maverick’ played on the Canadian exhibitor’s screens.
Glass Onion: A Knives Out Mystery
Jacob added Netflix has recognized it needs to get its subscribers more aware of its movies before they show up on the streaming platform. “It’s a great marketing tool for them and a great opportunity for our guests to come to the theaters and see the movie on the big screen,” he said. “But it does give us the option for much more content as we move forward,” Jacob added. He also pointed to Warner Bros. Discovery CEO David Zaslav going all in on theatrical releases after Warner Bros. doubled down on streaming by releasing the studio’s entire 2021 film slate on HBO Max at the same time as the theatrical releases amid the COVID pandemic.
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