Canada's largest exhibitor Cineplex is making its biggest bet on location based entertainment with Junxion, an all-in-one 'cinema of the future.' Details:
Canada's largest exhibitor Cineplex is making its biggest bet on location based entertainment with Junxion, an all-in-one "cinema of the future" with movie theaters, virtual reality, amusement gaming, a food hall and space for live events and entertainment.
The first Junxion location is set for the Erin Mills Town Centre mall in suburban Toronto, and will include six movie auditoriums when it opens in late 2020. Along with new and classic video games, Junxion guests may also access VR experiences from Seattle-based VRstudios and other interactive offerings.
The strategy is to diversify Cineplex into media, amusement and leisure businesses to reduce its reliance on fluctuating Hollywood box office. The Canadian company is also partnering with U.S.-based Topgolf, which combines a golf driving range with other games, to open Topgolf entertainment complexes across Canada.
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